Scorch notes
Scoring Rubric
What Scorch grades on every roast.
1
Clarity: whether the page says what it is and who it is for.
2
Offer: whether the promise, audience, and next step are strong enough.
3
Proof: whether the page earns trust before asking for action.
4
Friction: whether the layout and copy make the conversion path obvious.
5
Shareability: whether the result can turn into a useful public artifact.